News

A wide stance gives you more leverage over the board and will help you pump harder from a stand still, especially if you use the tail.  

A narrow stance lets you put more pressure on your rails between the wheels, giving you more hold. A very narrow stance is often considered more stylish and skillful, because it requires excellent balance. 

 

Stance can feel like something that is natural to you, but really it is something that you can change dynamically. With practice you can get used to wide, narrow, and everything in between. Riding a surfskate or surfing itself is a three way dance between the terrain, and rider, and the board. Each reacts and requires a different reaction from one another.

 

The Point of this message is that we need to reconsider how we are using our time each day. Consumer data tells us that youth participation in outdoor activities is weening from its pandemic high. Older adults seem to be carrying an outdoor recreation torch that the younger generation is 'on mass' to preoccupied to pick up. 

 

 

 

Granted some of that screen time is productive, but the attention economy is an industry that has existed since the advent of television, however is has never had the appeal and effectiveness that it has today. The extraction and sale of our recreational time is a serious threat to the human experience. We hope that upon learning this, you turn off your screen, place it in a drawer, and step outside into a place that brings you joy. While that might not be a boat on a lake, it's amazing what how appreciative a mind in the present moment is for the experience of undistracted observation. 

You can build the worlds most reliable engine, however if you can't change the oil yourself, then the customer is done a great disservice.

Years ago when manufacturing the first Real Production Surf Adapters, (not the first prototype or the first one we used to make videos, but the first ones that would be sent to people across the world). We had received samples from our manufacturer and it did not take very many hours of hard riding on them to determine that these Surf Adapters would bend out of shape under hard abuse. Once they bent out of shape, the geometry was changed, they didn't feel quite the same, and it was clear that these did not meet our expectations. 

    There was a thought that, "it did not really matter, since very few people were going to ride them as hard as we did." It was short sighted thinking, stemming from disappointment in the results of our testing. Remanufacturing is a huge stress for any sized business, but start ups are particularly vulnerable to bad decision making in the face of this kind of pressure. That logic was quickly resisted by an older member of the team who pointed out, "aren't we making these for ourselves, and people who ride like us?" This simple revelation has guided us for many years, and through dozens upon dozens of product developments. 

    We fail constantly, but its the ability to swallow those tough pills that lets us move on, and and eventually develop skateboards and accessories that people trust at their limits. We never shy away from admitting that something can be done better.